Verb Technology Company, Inc. (NASDAQ: VERB) saw a significant surge in its stock during the previous trading session, closing at $20.42 after a remarkable 114.27% gain. The rally followed the company’s announcement of a substantial equity initiative aimed at advancing its digital asset and treasury reserve strategy.
Upsized PIPE Transaction Fuels TON Treasury Plan
Verb Technology revealed the pricing of an upsized and oversubscribed private placement (PIPE transaction) involving institutional and accredited investors. The agreement covers approximately 58.7 million shares at $9.51 per share, equating to gross proceeds of about $558 million.
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The transaction, expected to close around August 7, 2025, will primarily finance the company’s acquisition of Toncoin ($TON), the native cryptocurrency of The Open Network (TON) blockchain.
Rebranding and Positioning as a TON Treasury Reserve
As part of its strategic shift, Verb Technology plans to rebrand as TON Strategy Co. (TSC) and become the first publicly traded treasury reserve of $TON. This move positions TSC among the largest global holders of Toncoin, with the potential to generate sustainable staking rewards, manage long-term exposure, and support cash flow-positive growth. Existing business operations will continue alongside the treasury expansion.
TON’s Growing Integration with Telegram Ecosystem
The TON blockchain has seen growing adoption, particularly after Telegram and the TON Foundation confirmed it as the exclusive blockchain for Telegram’s ecosystem. TON supports key functions, including creator payouts, advertising payments, tokenized asset transactions, and mini app integration.
With TON Wallet already accessible to 87 million U.S. users and Telegram boasting over one billion monthly active users worldwide, the platform stands as a critical hub for global crypto activity.
Leadership Expertise and Nasdaq Continuity
Verb Technology’s executive team brings strong crypto and institutional expertise, including leaders with backgrounds in Kingsway Capital, the TON Foundation, and global finance. Following the transaction’s closure, the company’s shares will continue trading under the ticker “VERB” on Nasdaq, with the updated treasury strategy taking effect immediately thereafter.
