RedCloud Holdings plc (NASDAQ: RCT) shares climbed sharply on Tuesday, gaining 9.50% to trade at $3.28 at the time of the last check. The stock rally follows the company’s announcement of its new flagship initiative—TradeX—designed to modernize the bulk trading of fast-moving consumer goods (FMCG) across emerging markets.
Unveiling TradeX: A Response to Market Inefficiencies
RedCloud unveiled its TradeX platform as a transformative solution targeting the fragmented and often inefficient retail supply chains of emerging economies. The platform facilitates bulk trading of essential FMCG items, utilizing real-time data to align supply with demand in critical product categories. TradeX aims to bridge the estimated $2 trillion inventory gap plaguing global supply chains, largely caused by outdated semi-formal trading systems and a persistent lack of data-informed logistics.
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Harnessing RedAI and Preserving Familiar Trade Habits
TradeX leverages proprietary RedAI data insights, enabling traders to conduct transactions via commonly used communication channels such as phone calls and WhatsApp. This approach preserves long-standing, trust-based relationships while guiding users toward the benefits of digital trading. RedCloud’s strategy recognizes that while modernization is vital, continuity in trade behavior is equally important in achieving adoption.
Piloted successfully in Nigeria since early 2025, TradeX has already enabled efficient transactions for program members. RedCloud earns transaction-based fees by matching buyers and sellers across its system, with current operational markets now including Nigeria, Brazil, South Africa, and Argentina.
Expanding Capabilities Through Agentic AI
Looking ahead, RedCloud is exploring the integration of agentic AI brokers within the TradeX framework. It is anticipated that these AI-powered solutions would speed up bulk trade deal-making and increase FMCG sales teams’ productivity even further. The overarching goal is to provide an intelligent and smooth trade environment where supply chain connection guarantees effective product delivery to customers.
Accelerating the Transformation of Global Commerce
RedCloud’s aim to eliminate the antiquated inefficiencies that control international trade has taken a daring step with the launch of TradeX. RedCloud is creating an open and fair business environment that is suited for the digital era by utilizing intelligent technology and a user-centric methodology.
