Zeta Global Holdings Corp. (NYSE: ZETA), a provider of cloud marketing tools, has released its fourth quarter and full-year 2021 report. Not only did the company accomplish double-digit revenue growth and new highs, but it also revealed an ambitious strategy to become the market leader in several areas by 2025.
Zeta Global’s revenue climbed by 25% year over year to $ 458 million, with $ 44.3 million in operational cash flow. In the fourth quarter, revenue per user (ARPU) surpassed $ 368 thousand, up from $ 320 thousand a year earlier. ARPU surpassed $ 1.24 million at the end of the year (it was $ 1.05 million a year before). GAAP diluted earnings per share were $ 2.95 in 2018, up from $ 2.23 in 2021.
The COVID-19 situation has been a major driving force behind Zeta Global’s growth. The demand for Zeta Global’s data analytics and consumer preference solutions has increased as interest in digital marketing has expanded.
Zeta Global anticipates sales of $ 540-550 million by the end of 2022, a growth of 18-20% year over year. Adjusted EBITDA is expected to be in the $ 80-83 million range (up 26-31 percent).
In addition, Zeta Global unveiled Zeta 2025, a new strategic development plan. In three years, the company wants to generate a revenue of $1 billion and an EBITDA margin of at least 20%.This is a lofty aim, but one that can be achieved provided current favorable conditions are sustained.
Zeta Global provides a valuable technology in the form of a marketing cloud platform that helps firms to attract and keep customers at a low cost. It’s one of the world’s largest Omni channel platforms, capable of analyzing billions of structured and unstructured data points to predict customer intent.
Zeta Global Holdings Corp. (ZETA) stock increased 3.93% to close at $12.42 on Friday. The company has market cap of 2.46 billion.